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Willow Creek Nursing & Rehab CTR

2401 Wayne Memorial Drive, Goldsboro, NC 27534 · CCN 345113
Skilled Nursing Operator: Principle Long Term Care (41 sites) For-profit
Annual revenue
$19.3M
EBITDAR margin
1.5%
Occupancy
77%
See Willow Creek Nursing & Rehab CTR's full profile in the Post-Acute tool
Margins and the multi-year financial trend, cost structure, operating detail, CMS quality scores, and side-by-side benchmarking against local skilled nursing peers — plus screening across every provider.
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Revenue trend

FY19 $15.1MFY20 $15.7MFY21 $16.5MFY22 $17.3MFY23 $18.0MFY24 $19.3M

How it compares

Willow Creek Nursing & Rehab CTR reports $19.3M in annual revenue — 56% above the North Carolina skilled nursing median of $12.3M (across 339 rated providers).

Its ebitdar margin of 1.5% runs 11.0 pts below the state median (12.5%).

CMS quality ratings

Overall rating2/5
Staffing3/5
Health inspection2/5

Full comp set & historical detail

338 comparable Skilled Nursing providers · year-by-year financials · cost structure · distributions

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