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Nu Roc Health & Rehab

d/b/a Nu Roc Health and Rehabilitation Center · 3576a Nu Roc Ln, Laona, WI 54541 · CCN 525623
Skilled Nursing Operator: Champion Care (21 sites) For-profit
Annual revenue
$5.4M
EBITDAR margin
14.9%
Occupancy
72%
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Margins and the multi-year financial trend, cost structure, operating detail, CMS quality scores, and side-by-side benchmarking against local skilled nursing peers — plus screening across every provider.
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Revenue trend

FY19 $3.8MFY20 $3.8MFY21 $4.3MFY22 $4.3MFY23 $5.0MFY24 $5.4M

How it compares

Nu Roc Health & Rehab reports $5.4M in annual revenue — 28% below the Wisconsin skilled nursing median of $7.5M (across 275 rated providers).

Its ebitdar margin of 14.9% runs 6.4 pts above the state median (8.5%).

CMS quality ratings

Overall rating4/5
Staffing2/5
Health inspection4/5

Full comp set & historical detail

274 comparable Skilled Nursing providers · year-by-year financials · cost structure · distributions

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