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Cranford Health and Ecc

d/b/a Birchwood Rehabilitation and Healthcare Center · 205 Birchwood Ave, Cranford, NJ 07016 · CCN 315091
Skilled Nursing Operator: Atlas Healthcare (29 sites) For-profit
Annual revenue
$26.3M
EBITDAR margin
24.2%
Occupancy
89%
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Margins and the multi-year financial trend, cost structure, operating detail, CMS quality scores, and side-by-side benchmarking against local skilled nursing peers — plus screening across every provider.
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Revenue trend

FY19 $20.3MFY20 $17.8MFY21 $22.4MFY23 $23.2MFY24 $26.3M

How it compares

Cranford Health and Ecc reports $26.3M in annual revenue — 51% above the New Jersey skilled nursing median of $17.4M (across 308 rated providers).

Its ebitdar margin of 24.2% runs 13.4 pts above the state median (10.8%).

CMS quality ratings

Overall rating5/5
Staffing3/5
Health inspection4/5

Full comp set & historical detail

307 comparable Skilled Nursing providers · year-by-year financials · cost structure · distributions

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