iOTA Infotech acquires SmileSecure

iOTA Infotech has acquired SmileSecure, combining the companies into iDENTIFY Agency, a dental and medical marketing firm launched nationwide Aug. 18. SmileSecure provides operational practice intelligence and intake management solutions designed to align dental practice workflows with patient acquisition and conversion processes. The merged entity offers paid advertising, SEO, doctor branding, practice operations support, and reputation management services to dental practices, oral surgeons, orthodontists, and dental service organizations.